Falafval started as a mission.

In the Netherlands, about 41 kilos of food per person is thrown in the trash every year. About a quarter of this consists of fruit and vegetables. Falafval thought that all this waste was a real shame and that was time for a change. A shift in the way we view food. A new appreciation for all its peels, pulp, beans and forgotten nutritional values.

WOAU! developed the brand identity, web page, social media posts, packaging and merchandise.

Rotterdam 2020