The Iron Lady is a flat iron steak restaurant in Rotterdam.

The image of The Iron Lady wants to be in contrast with the typical masculine vision of the flatiron steak, or meat in general. Instead, it wants to be identified by powerful and strong working women through a pop British visual style recalling the early 1920s and 1930s, but revisited in a fresh and informal way.

I developed brand identity, interior graphics, signing, menu and
social media contents.

In collaboration with WOAU!

Rotterdam, 2019